Brand Activation and PR Team Lead (f/m/x)

You know what’s better than just marketing a product? Building connections that last a lifetime. We’re looking for a bold and creative Team Lead (BTL Marketing) to craft unforgettable experiences, strengthen community ties, and drive direct consumer engagement. If you’re ready to take Formo’s animal-free message from awareness to loyalty, this role is for you.

As the architect of experiential marketing, grassroots advocacy, and PR efforts, you’ll be responsible for bridging the gap between curiosity and brand love. Your work will turn Formo’s innovative mission into personal and memorable consumer experiences.

What you’ll be doing

• PR and Grassroots Advocacy: Build and execute PR campaigns that position Formo as an innovative leader in alternative food. Cultivate strong relationships with media, influencers, and grassroots partners

• Create Memorable Activations: Develop and lead events, tastings, and pop-ups that showcase Formo’s mission and bring its products to life

• Social Media Leadership: Oversee Formo’s social media strategy, aligning community-building and influencer collaborations with broader marketing goals

• Strengthen Partnerships: Forge relationships with HoReCa (Hotels, Restaurants, Cafés) and grassroots organizations to amplify Formo’s reach and credibility

• Data-Driven Insights: Measure and optimize the impact of BTL campaigns, ensuring strong ROI and consumer impact

• Collaborate with Teams: Work hand-in-hand with the ATL team to ensure consistent messaging across all channels, from media to events

• Strong background in PR management, event planning, social media and influencer strategy

• Expertise in social media platforms, analytics tools, and campaign optimization

• Experience managing multi-channel marketing campaigns, including influencer collaborations and grassroots advocacy

• A solid understanding of FMCG and food industries (B2C) and the nuances of consumer behavior in these markets

• Leadership and team management capabilities

• Creativity and adaptability in a fast-paced, dynamic environment

• Excellent interpersonal and communication skills to engage with diverse stakeholders

• Proficiency in German at a native level and fluency in English are required

Bonus Points If You Have:

• A great network within the food or HoReCa industries.

• Experience working with sustainability-focused or purpose-driven brands.

• A knack for identifying emerging trends and leveraging them creatively.

Disclaimer

Formo is an equal-opportunity employer. We celebrate diversity and are committed to creating a diverse and inclusive environment for all employees. We do not discriminate based on race, genetic information, color, physical or mental disability, religion, marital status, age, national origin, ancestry, medical condition, pregnancy, gender, sexual orientation, gender identity or expression.